Croeso - The Dying of the Light
James Lovell James Lovell

Croeso - The Dying of the Light

As the seasons change and the long summer fades, there seems to be a sense of foreboding about the likely tough economic months ahead. It would be easy to get swept up in the anxiety of the Nation and fear what’s coming but there’s also reason for some welcome.

Read More
To Wage-err is Human
James Lovell James Lovell

To Wage-err is Human

One of the most common responses when I tell people that I’m a bookie is “You won’t get rich off me, I never gamble.“ (The truth is it’s not my sole aim to get rich off the people who do, but I am trying to increase my wealth and in the mean time build a sustainable business.)

Read More
I Predict A Riot!           My day at Chepstow
James Lovell James Lovell

I Predict A Riot! My day at Chepstow

I had a lovely time at Chepstow yesterday. The Welsh sun was blazing and it was clear from the queue at the entrance that a decent mid-week crowd was gathering. I got to meet Miss Wales 2022, caught up with Scott Quinell, was introduced to the Welsh Minister for Sport, got interviewed on sky sports and did my cobblers in!!

Read More
DragonBet – A Journey Soon To Begin…
Illy Langford Illy Langford

DragonBet – A Journey Soon To Begin…

When the pandemic hit we all had a chance to stop, think and re-assess. For myself and my brother it brought us to the next chapter of our bookmaking and punting journey. It’s been a wild ride and a learning curve like no other. One that’s already given us waves of anxiety, hope and excitement.

Read More
Keep It Social and It’ll Sell Itself
Illy Langford Illy Langford

Keep It Social and It’ll Sell Itself

This week Great British racing announced a 1.6 Million pound marketing drive under the banner ‘Everyone’s Turf’. The scheme is said to be squarely aimed at the youth market with the revelation that there’s an increased openness for people between the age of 25-34 years old to come racing.

Read More
NH racing = No Hope racing
Illy Langford Illy Langford

NH racing = No Hope racing

My old man became a bookmaker after a bad night at the dog track that used to encircle the Cardiff Arms Park rugby pitch. He’d lost every penny he had (bet responsibly guys) and on the way home called into a pub to borrow a few quid off a friend to get him through the next week.

Read More
Education is expensive in this game
Illy Langford Illy Langford

Education is expensive in this game

You win some, you lose some. Today I lost some.I was always told that when it doesn’t hurt it’s time to give up. Today it hurt – not because of how much I lost but it’s the manner in which I lost it.

Read More
“No I don’t take NUS and neither should you!!”
Illy Langford Illy Langford

“No I don’t take NUS and neither should you!!”

My old man became a bookmaker after a bad night at the dog track that used to encircle the Cardiff Arms Park rugby pitch. He’d lost every penny he had (bet responsibly guys) and on the way home called into a pub to borrow a few quid off a friend to get him through the

Read More
The Sinking ARC
Illy Langford Illy Langford

The Sinking ARC

Horse racing is a complex sport, it shouldn’t be but it is. At its centre it’s just animals running around in a field. That in itself isn’t very interesting but it’s the foundation. The interest builds when you can bet on it.

Read More
High Hopes & Low Profits – 6 Nations race day at Chepstow
Illy Langford Illy Langford

High Hopes & Low Profits – 6 Nations race day at Chepstow

Rugby is always going to come first in Wales and especially when it’s a game against the old enemy, so I was glad to see that Chepstow were trying to embrace it, rather than compete with it by offering £10 tickets and a fan zone to watch the match after the racing.

Read More
Chepstow – Mega bets and Mullets
Illy Langford Illy Langford

Chepstow – Mega bets and Mullets

The sun was shining, the six nations starts tomorrow, life seems to be getting back on track and so are we (a Welsh racetrack that is.)

Read More
The Joys Of Bookmaking
Illy Langford Illy Langford

The Joys Of Bookmaking

With welcome news that crowds can now attend sports events in Wales my mind has turned to Ffos Las on the 1st of February and how much I’m looking forward to it.

Read More
A gathering cloud…
Illy Langford Illy Langford

A gathering cloud…

Being a bookmaker you don’t expect to be on the top of many peoples Christmas lists or indeed receive any sympathy when things go wrong but things going wrong could be on the horizon…

Read More
The Game is not gone…
Illy Langford Illy Langford

The Game is not gone…

Ask any of my colleagues about the golden age of on-course bookmaking and you’ll get a host of different answers. The common denominator will be that it was just before they got involved in the game. “It’s not like it was,” “the games gone son,” “business was so good they used to refuse any bet under £10.”

Read More

Thanks for visiting my blog page. I'm an independent bookmaker that has spent his whole life surrounded by the ups and downs of gambling. I've travelled the turf from a young age following in my father's footsteps from the muddy point to point fields of Wales to taking bets at Ascot on the rails.

I graduated from University with a degree in Economics and Gambling and have been elected as a Director of the National Association of Bookmakers. I hope that by reading my blog you can join me on my gambling journey from the racecourses, onto the launch of a new betting site Dragonbet.co.uk and everywhere in-between.

It'll include personal triumphs, some disasters (hopefully not many) and lots of opinions- you might even agree with a few of them.

So once again Diolch for visiting pob lwc and enjoy the ride.

Diolch - James.

Follow my blog…

Get new content delivered directly to your inbox.